Ads That
Actually Convert.

Home → The Work → Meta Advertising

Facebook and Instagram ads can work incredibly well — when they're done right. Strategy first, creative second, data always. No boosted posts. No guessing.

The Honest Truth About Meta Ads

Most Ads Fail Before They Even Launch.

Meta advertising is one of the most powerful tools available to small businesses — but only when the foundation is solid. A poorly set up ad account, a weak landing page, or an audience that hasn't been properly defined will burn through your budget and deliver nothing. I've seen it happen too many times. That's why I won't run ads for a business that isn't ready for them. If we work together on Meta ads, we do it right — from pixel installation and account structure to audience research and creative strategy. That setup takes time and investment upfront. But it's the difference between ads that work and money that disappears.

  Foundation First
  Before a single dollar goes to Meta, your pixel is installed, your account is structured correctly, and your landing page is ready to convert.

  Strategy Before Creative
  Audience research, campaign objectives, and funnel structure come before any ad creative is designed. Pretty ads with no strategy are expensive mistakes.

  Data Drives Every Decision
  Every campaign is monitored, measured, and adjusted based on real performance data — not gut feelings or boosted posts.

What's Included

Everything It Takes to Run Ads That Work.

Account Audit and Setup

Full audit of your existing ad account or clean setup from scratch — structured correctly from day one.

Pixel Installation and Tracking

Meta pixel installed and verified, custom conversions configured, and tracking confirmed before any spend begins.

Audience Research

Custom and lookalike audiences built from your real customer data — targeting the right people, not just a broad demographic.

Ad Creative and Copywriting

Scroll-stopping creative and compelling copy written specifically for your audience and campaign objective.

Campaign Management

Ongoing monitoring, testing, and optimization — budgets adjusted and creative refreshed based on real performance data.

Reporting and Insights

Clear reporting on what's working, what's not, and what's next — in plain English, not marketing speak.

Recent Ad Work

Campaigns Built to Convert.

Every campaign shown here was built around a specific business goal with documented results. Creative and strategy developed together — not separately.

Beautifully Created Ink Co. — PMU Meta Ad

Beautifully Created Ink Co. — Meta Ad Campaign

Beautifully Created Ink Co. — Paramedical Meta Ad

Beautifully Created Ink Co. — Meta Ad Campaign

See all ad creative in The Roster

Proof It Works

Under $3 Per Lead. In a Market Where Most Pay $50.

For Beautifully Created Ink Co. — a specialized PMU training program in a niche market — three campaigns generated 189+ qualified leads at an average well below industry cost per lead. The industry average for this type of program runs $15 to $50 per lead. The best campaign came in at $2.96. That's not luck. That's what happens when the targeting, creative, and strategy are built together from the start.

189+

Total Leads

Across all campaigns 2024–2026

$2.96

Best Cost Per Lead

Industry average $15–50

32%

Conversion Rate

Peak campaign — leads from clicks

Read the Full Case Study