Real clients. Real data. Real outcomes. Every number here came from actual work — not projections, not estimates, not industry averages. Just documented results from businesses that gave their marketing a real foundation to stand on.
The Results Speak for Themselves.
Results shown represent actual outcomes from specific client engagements. Every business is different — industry, market, budget, timing, and starting point all affect what's achievable. These numbers reflect what happened for these clients. They are not a guarantee of what will happen for yours.
Case Study 01
Servall Gutter Company
Gutter Services — Tennessee and Kentucky — Website, SEO, Social Media
Servall Gutter had no standalone web presence. All gutter leads were routing through the pest control site — meaning gutter-specific services were buried and impossible to track. The business needed its own digital identity, its own SEO strategy, and a way to generate location-specific leads across multiple markets without paid advertising.
The Challenge
A brand new standalone website was built from scratch and launched June 2023 — the first time Servall Gutter had its own dedicated digital presence. The site was architected around how local customers actually search, with individual location pages built for each service market across Tennessee and Kentucky. A consistent social media presence was established from zero. Strategic cross-linking between the Servall Gutter and Servall Pest Control websites was implemented to build authority across both properties. Zero paid advertising was used at any point.
The Solution
778+
Qualified Leads
Less than 1% spam
6
Locations Ranking
Across Tennessee and Kentucky
212K+
Search Impressions
Homepage alone — organic only
1m 24s
Avg. Engagement Time
Well above industry average
$0
Paid Advertising
100% organic growth
10.7K+
Total Site Visits
June 2023 — March 2026
2026
Phase 2 Launched
UX/UI, advanced tracking
3+
Years Managed
June 2023 — ongoing
In 2026, the Servall Gutter website entered its second phase. With three years of data, a proven lead generation foundation, and a growing multi-location presence, the focus shifted to advanced conversion tracking, a full UX and mobile experience rebuild, and deeper performance measurement. The foundation built in 2023 made this possible — you can't optimize what isn't there yet.
The Next Phase — 2026
Case Study 02
Servall Pest Control
PEST CONTROL — MULTIPLE LOCATIONS, TN AND KY — WEBSITE REDESIGN, SEO FOUNDATION, SOCIAL MEDIA, MARKETING ADVISORY
The website served multiple locations across Tennessee and Kentucky but was outdated, non-functional on mobile, and had been largely abandoned. Lead forms were routing to an email address that hadn't been active in years — meaning qualified leads had been lost without the business ever knowing. Social media presence across all locations was inconsistent and unprofessional. Legacy SEO issues from years prior were actively working against the site's visibility.
The Challenge
A new website was built from scratch — mobile-first, clean, and properly structured to serve multiple locations across Tennessee and Kentucky. The broken lead routing was fixed immediately. A consistent, professional social media presence was established across all locations. The Google Business Profile for the Paris office was optimized. Legacy SEO issues were addressed and a proper search foundation was put in place.
This engagement began in 2023 with a full website rebuild and digital foundation. In 2025 the scope evolved — website management transitioned to another vendor while the relationship expanded into a marketing advisory retainer, providing strategic guidance across Servall Pest Control's broader digital presence.
The Solution
Case Study 03
MRC
Construction and Remodeling — SEO Audit and Implementation
The Challenge
Despite solid service offerings and quality work, the website wasn't performing in search. Technical and structural issues were limiting visibility for the exact local keywords potential customers were using to find contractors in their area. The site had never had a formal SEO foundation — it was built to exist, not to be found.
The Solution
A comprehensive SEO audit was conducted across the full site — identifying technical gaps, structural weaknesses, and on-page opportunities. Findings were prioritized and implemented systematically. Every page touched showed measurable improvement. The work focused on building a search foundation the site could grow from — not quick fixes that erode over time.
20%
Avg. Score Increase
Across all audited pages
12.9K
Search Impressions
Post-implementation
7
Pages Optimized
Every page improved
79→90%
Top Page Score
Highest performing page improvement
The Key Insight
A site doesn't have to be broken to be underperforming. This client had good content and real services — the foundation just wasn't set up to be found. Targeted SEO work changed that without rebuilding anything from scratch. Sometimes the work isn't building something new. It's fixing what's already there.
Case Study 04
Beautifully Created Ink Co.
Tattoo and Permanent Makeup — Paris, TN — Meta Advertising, Content and Creative — Ongoing
The Challenge
Beautifully Created Ink Co. needed to generate qualified leads for specialized PMU training courses — a niche program with a specific audience that required precise targeting to reach serious prospects without wasting budget on the wrong people. The goal was cost-effective lead generation that actually converted into enrolled students, not just clicks.
The Solution
A Meta advertising strategy was built around lead generation — not vanity metrics. Campaigns were tested, refined, and optimized across multiple runs beginning in 2024. As the campaign data matured, lead delivery methods were evolved to prioritize quality over volume — moving to higher-intent forms that require prospects to confirm their information before submitting. The result is a smaller number of leads who are more serious about enrolling. This engagement remains active with ongoing monthly campaign management.
189+
Total Leads Generated
Across all campaigns 2024–2026
$2.96
Best Cost Per Lead
Industry average is $15–50
135
Leads in 30 Days
Single campaign — June–July 2025
32%
Conversion Rate
Leads from clicks — peak campaign
2
Programs Promoted
PMU Certification and Paramedical Masterclass
Ongoing
Monthly Retainer
Active campaign management since 2024
The Key Insight
At $2.96 per lead in a niche training market where the industry average runs $15 to $50, the numbers speak for themselves. But the more important story is what happened next — as the campaign data matured, the strategy evolved to prioritize lead quality over lead volume. Fewer leads who are more likely to enroll is a better outcome than more leads who aren't serious. That's the difference between running ads and managing a campaign.
Every one of these results started with an honest conversation about what the business actually needed. Let's have that conversation.